Title: David and Goliath
Client: Allied Telesyn
Brief: To produce a short video to be shown at the CeBIT Fair in Hanover, Germany.
CeBIT is the world’s largest and most international computer expo. Due to its international nature the video had to appeal to and be understood by all nationalities, be amusing and convey to the viewer that Allied Telesyn, although not the biggest supplier of switchers and routers, should not be considered to be less able.
Apart from being shown at the CeBIT Allied Telesyn also presented it at several other fairs including InterNetworking in Holland. The video was also played out on several hotels video systems for the duration of the fairs at specific times.
The animation captions were translated into 4 languages and used by Allied Telesyn as a promotional tool around the world. The animation characters specifically created and designed were used as screen savers, printed onto mouse mats, and used as a marketing tool and product reinforcement on mugs, t-shirts etc.
" The video worked well and was well received in Holland. Thanks for all your efforts to get everything completed in the time scales".
- Teresa Goodall, European Events Manager, Allied Telesyn International Ltd