Client: Jewish Care
Brief: Develop a creative concept for a fund raising video that incorporates video footage already available as well as producing a limited amount of new material which shows the services provided by Jewish Care. The video should have a shelf life of at least 2 years and be able to be shown at large events or to small gatherings.
The video Proud was first shown at Jewish Care’s Main Annual Fundraising Dinner at the Grosvenor House Hotel and was so well received that it was shown again the following year. The film was used by them over a period of 3-4 years with huge success. It provided the perfect balance when shown with other Jewish Care films and it has been used in a myriad of different circumstances such is its flexibility.
It helped raise the best ever fundraising response and is indicative of what is possible when the messaging is right, a balance of fact and emotion.
"Many thanks for putting together the video for the Jewish Care Dinner. I thought it was inspirational. You are a great team and you do wonderful work for Jewish Care and I am so grateful to you".
- Lord Levy, President, Jewish Care